Tuesday, June 16, 2009

Historical Hindsight

History is something that repeats itself... and people don't learn from it.
BUT it is also one of my favourite topics!
So how about a little history of Creativity Abounds and web design?


It was 2002. One girl was getting ready to choose her electives for the next two years of schooling. She was tossing up between a few subjects and finally settled on Computer Studies and Technical Drawing. Both were male dominated classes. Over the course of two years, she learnt about computers from two different perspectives; how they are used in drawing and how they are used in the rest of the world. Of particular interest - web design and the internet.

While she 'helped' her friend with her computer homework (all but using the very mouse to do it for her) there was a brief glimpse of what it was like to be able to make the complicated simple - a concept that would stick in her mind to this very day.

She found she had a unique way of looking at things -not just with web design, but also in other areas of life; with mathematics, history, programming - even words. She enjoyed meddling around with code, with language, with equations - and what's more, she enjoyed teaching it! Transforming these complex things into simpler, easy to understand metaphors that made sense to the every-person became an every other day thing.

But facing the looming pressures of the Higher School Certificate (or the Henry, as her year had affectionately named it in an attempt to escape the stress), the girl decided not to continue a career in these seemingly trivial items but rather to pursue a more scholarly career in Psychology.

Little did she know that after the HSC, she would face a bigger and more realistic dragon filled with tiny little fears of everyday objects - Panic Disorder!

After over a month spent in bed, she found solace in the every other day workload of a screen printing assistant job. Cleaning screens, unpacking, folding and repacking t-shirts was repititive, but new to her. It was exactly what she needed to get back into the 'real' world, from which she had grown afraid.

She continued working here, slowly progressing up the chain of workers to answering phones, redrawing graphics and handling customers. During this time, she studied via distance education, but didn't feel as fulfilled as she expected. Apparently learning how and why people behaved the way they did wasn't as world-saving as she hoped.

As days went by, a website was created, maintained, recreated and redeployed. It served as a great extra (and free) employee for the small company and allowed a reconnection with a passion she had turned her back from.

Research, laughs, tears, a car crash, research, reading and an understanding for what was a true driving force in her life led the way to a decision to start a business.

A business that fulfilled exactly what she wanted in a business... and more.

A business that expected the best and gave slightly better.

A business that had learned from mistakes and started fresh faced and full of hope.

That business is Creativity Abounds and that girl is me.

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Wednesday, April 29, 2009

Bloggin Beginnings

Hello Wide World of Web Users!

Who?
My name is Jess, creator of Creativity Abounds, and I am completely stoked to get a blog up and running. I am currently in charge of every aspect of this business - design, coding, finances, research, photography, sales and blogging! Speaking of which, we already are Twitterific; you can check us out at http://twitter.com/freecreativity!

What?
I have very big dreams for this business, my current livelihood, and as such look after it with great care and pride. I intend to exceed my own expectations and take web design to a much more collaboratively level. I want you to be creating your own website!
No, I don't mean that you will have to do all the hard yards; that is where our vision statement comes in - Making the complicated Simple. I find the hardest thing about web design is the communication and intentions of both parties (customer and designer).

Why?
I am passionate about web sites. And people. I am very excited to be combining my two passions into one journey.

Ride with me :)

Jess

P.S Watch out for the Meanwhile blogcomic that is coming soon!

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